It's funny how planning goes - when we set out on this adventure, we expected that our very cool website would be the main driver of sock sales. And at first, it was. www.readysetflight.com was the source for 80%+ of sales during the first six months of our existence. But the power of a marketplace cannot be underestimated and, since then, we've found most of our sales are on our shop on etsy.com. At first, we regretted that sales were not coming from the site we branded and curated ourselves - we wanted to hoist the sock banner and have people know and love Flight Socks. We thought having a presence on Etsy might dilute our message and brand. It almost certainly has - but it also has introduced us to customers we may never have reached through our own efforts. So, for those who don't know us on Etsy - check us out! - etsy.com/shop/flightapparel - we have some designs there not on our flagship site.